A tartalomból:

Whilst the necessity of taking the culture-side of metaphor and metonymy into account is easy to proclaim in broad terms of theoretical and methodological maxims, the operationalization of culturally oriented metaphor research is far from being fully established. Formulating hypotheses about cross-cultural differences as well as similarities in the uses of metaphor and metonymy demand a signifi cant amount of empirical data gathering that involves constructing special research corpora and checking their validity against larger, “general” corpora and against other corpus-based fi ndings. Insofar as the intensifi ed interest in empirical linguistic data of metaphor and metonymy use has increased, the role of “context” has also become more central – not just in the sense that context-less examples have largely disappeared from current research debates but also in the theoretically signifi cant sense that the character of context as a culturally mediated ensemble of genres, registers and discourse traditions has become thematic, so that a uniform treatment has become less plausible. This insight is also refl ected in the structuring of this volume that encompasses various theoretical levels and empirical manifestations of metaphor and metonymy in culture, ranging from their role in creative poetry and other innovative text genres, including the development of scientific linguistic terminology, over political and religious registers and conventionalized proverbs to multimodal uses.



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Cognition and Culture

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